Posts Tagged ‘Bio-Rad Laboratories’

Bio-Rad Commercial Wins Telly Award

 :: Posted by American Biotechnologist on 06-17-2014

Bio-Rad Laboratories received a Silver Telly Award, the highest honor, in the category Branded Content, Commercials, for its commercial “Bio-Rad iScript Supermix vs. Brand X”. The 35th Annual Telly Awards were announced today. Bio-Rad’s winning commercial compared its iScript™ Reverse Transcription Supermix for RT-qPCR to a product from a leading competitor. This year there were nearly 12,000 entries for Telly Awards from all 50 states and numerous countries. This is the second Silver Telly Award Bio-Rad has won in two years.

The “Bio-Rad iScript Supermix vs. Brand X” commercial was inspired by the many infomercials shown throughout the day and night on TV. Bio-Rad wanted to do something out of the ordinary that would capture the audience’s attention and differentiate its iScript Supermix product line from that of a leading competitor.

“Winning the Silver Telly Award made it clear that our infomercial resonated with viewers,” said Paul Streng, Bio-Rad senior product manager, Gene Expression Division, Life Science Group. “We wanted to do something different that would highlight the benefits of our product in a way in which people could relate. We had a lot of fun with the video. It’s rewarding to get this recognition.”

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. “Bio-Rad’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

The Telly Awards was founded in 1978 and honors outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and notable online commercials, video, and films. Winners represent the best work of advertising agencies, production companies, television stations, cable operators, and corporate video departments around the world.

The product featured in the video, Bio-Rad’s iScript Reverse Transcription Supermix for RT-qPCR, is a simple and sensitive first-strand cDNA synthesis kit for gene expression analysis. The supermix reduces chances of error with a one-tube setup and cuts bench time in half.

To learn more about the Telly Awards, visit www.tellyawards.com.

To view Bio-Rad’s winning video, visit http://bit.ly/iScriptCommercial.

Image Lab™ Software: Learn the Basics from the Experts

 :: Posted by American Biotechnologist on 06-10-2014

Presented by: Ben Wang, PhD Senior Technical Support Specialist

Presented by:
Ben Wang, PhD
Senior Technical Support Specialist

Join Bio-Rad Laboratories for a 30 minute live webinar developed and delivered by our knowledgeable Technical Support Team.

Tuesday June 17, 2014 | 9:00 AM Pacific

As you get ready to use your new system, we will provide you with an opportunity to learn the basic features of Image Lab Software. This training will cover the primary tools, as well as how to acquire an image.

Click here to register for the webinar.

A Robust Method for Detecting DNA Methylation

 :: Posted by American Biotechnologist on 06-09-2014

DNA methylation is one of the most studied epigenetic modifications. DNA methylation plays an important role in a number of physiological processes as well as common diseases such as cancer and neurodegenerative disorders. Recent data have shown a correlation of DNA methylation and disease status. However, there is an unmet need for a sensitive yet robust method to analyze DNA methylation in clinical samples.

In the bulletin “Droplet Digital PCR: Detection of DNA Methylation”, Bio-Rad Laboratories demonstrates teh unprecedented sensitivity, linearity and robustness of DNA methylation detection by ddPCR in a model system for an imprinted gene involved in neurological disorders.

Read “Droplet Digital PCR: Detection of DNA Methylation” for more information.

The Answer to Fading Western Blots

 :: Posted by American Biotechnologist on 05-29-2014

Publications have become very strict when it comes to publishing research that includes images of blots, often requiring images of the full blot, uncut. To keep the membranes uncut, researchers often reprobe which can cause the marker to fade.

Bio-Rad has launched the brightest protein marker available to researchers which addresses such challenges. The Precision Plus Dual Protein Standard is not only brighter, but also stays on the membrane longer. This allows researchers to identify proteins more effectively and have greater confidence in their western blots.

The strong marker persistence of the Precision Plus Protein™ Dual Color Standards throughout electrophoresis and western blotting, even during rigorous stripping and reprobing protocols, makes the product a more effective tool for monitoring separation and estimating protein molecular weights.

“Providing the images of the entire blot is good practice for science and publications,” said Dr. Federica del Monte, assistant professor of medicine at Harvard Medical School. “In order to reprobe for the loading control and keep the membranes uncut, we sometimes need to strip them. This often results in fading of the markers. The ability to publish clear blots with the marker still on is very important.”

Key benefits of the new Precision Plus Protein Dual Color Standards include:

  • Increased brightness — better identification of target proteins on gels and blots as well as easier monitoring of gel electrophoresis and confirmation of transfer quality
  • Stronger marker persistence — marker remains on the blot even under the most rigorous conditions, boosting confidence in your western blots; stronger marker persistence also facilitates accurate molecular weight estimation

Bands in the Precision Plus Protein Dual Color Standards range from 10 to 250 kD with sharp pink reference bands at 25 and 75 kD for simple visualization. The new Dual Color Standards share the same migration pattern as their previous iteration.

Improving Visibility of qPCR Reaction Mixtures

 :: Posted by American Biotechnologist on 05-14-2014

Bio-Rad Laboratories recently announced the launch of its Precision Blue real-time PCR dye, making it easier for researchers to set up real-time PCR (qPCR) experiments.

The blue dye improves the visibility of qPCR reaction mixtures, enabling loading of small volume reactions with greater speed, accuracy, and precision. Applications such as single nucleotide polymorphism (SNP) genotyping and high-throughput gene expression analysis using 384-well plates will particularly benefit from use of this dye.

Precision Blue dye is compatible with Bio-Rad’s universal qPCR supermixes (iTaq™ universal and SsoAdvanced™ universal supermixes) and does not interfere with SYBR® Green- or probe-based detection. The dye can be used with all Bio-Rad CFX real-time PCR systems and all other vendors’ real-time PCR systems.

For convenience, Precision Blue can be added directly to the supermix or used as a component of a reaction master mix. The dye is concentrated 200x, and delivers 500 x 20 µl reactions.

For more information about Precision Blue dye, please visit www.bio-rad.com/PrecisionBlue.