Archive for the ‘just for fun’ Category
The display is cosponsored by the National Institutes of Health’s National Institute of General Medical Sciences (NIGMS), the American Society for Cell Biology (ASCB) and the Metropolitan Washington Airports Authority’s Arts Program. The program uses the arts to enhance travel experiences at Dulles International and Reagan National Airports.
“These images show science that shines like art. Many of these stunning pictures were created by researchers who work at or are funded by NIH, as part of their quest to better understand basic life processes and gain insights about health and disease,” said NIH Director Francis S. Collins, M.D., Ph.D.
“We hope this exhibit helps inform the public about cutting-edge biomedical research and how visualizing biology, with all its complexity and beauty, can lead to important, medically relevant advances,” said NIGMS Director Jon R. Lorsch, Ph.D.
“Many of the images come from organisms like mice, fruit flies and zebrafish. These organisms have much in common with us, including a large proportion of their genes, the way their tissues and organs develop, and how their bodies function. Studying them speeds scientific progress to learn more about our own biology,” Lorsch added.
The 46 colorful backlit enlargements in the exhibit were selected from more than 600 submitted by researchers. In addition to the variety of organisms, the collection features a wide range of cell types and imaging techniques.
“The Gateway Gallery has traditionally welcomed passengers to Dulles International through its unique and engaging art displays,” said Christopher U. Browne, Washington Dulles International Airport manager. “This exhibit will add to the enjoyment of the airport experience while offering travelers an intriguing, up-close view of life on a microscopic level.”
“This eye-popping show lets visitors take a dazzling trip through the cellular world, which is both foreign and as close as their own skin,” said ASCB Executive Director Stefano Bertuzzi.
Although only passengers who pass through airport security can see the exhibit itself, an online gallery is available at http://www.nigms.nih.gov/education/life-magnified/pages/default.aspx. This site includes high-resolution versions of all of the images in the collection, along with longer captions than in the airport exhibit. All of the images are freely downloadable for non-commercial purposes.
Dedicated to all those grad students who are working hard towards their first publication.
Bio-Rad Laboratories received a Silver Telly Award, the highest honor, in the category Branded Content, Commercials, for its commercial “Bio-Rad iScript Supermix vs. Brand X”. The 35th Annual Telly Awards were announced today. Bio-Rad’s winning commercial compared its iScript™ Reverse Transcription Supermix for RT-qPCR to a product from a leading competitor. This year there were nearly 12,000 entries for Telly Awards from all 50 states and numerous countries. This is the second Silver Telly Award Bio-Rad has won in two years.
The “Bio-Rad iScript Supermix vs. Brand X” commercial was inspired by the many infomercials shown throughout the day and night on TV. Bio-Rad wanted to do something out of the ordinary that would capture the audience’s attention and differentiate its iScript Supermix product line from that of a leading competitor.
“Winning the Silver Telly Award made it clear that our infomercial resonated with viewers,” said Paul Streng, Bio-Rad senior product manager, Gene Expression Division, Life Science Group. “We wanted to do something different that would highlight the benefits of our product in a way in which people could relate. We had a lot of fun with the video. It’s rewarding to get this recognition.”
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. “Bio-Rad’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”
The Telly Awards was founded in 1978 and honors outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and notable online commercials, video, and films. Winners represent the best work of advertising agencies, production companies, television stations, cable operators, and corporate video departments around the world.
The product featured in the video, Bio-Rad’s iScript Reverse Transcription Supermix for RT-qPCR, is a simple and sensitive first-strand cDNA synthesis kit for gene expression analysis. The supermix reduces chances of error with a one-tube setup and cuts bench time in half.
To learn more about the Telly Awards, visit www.tellyawards.com.
To view Bio-Rad’s winning video, visit http://bit.ly/iScriptCommercial.